Web Media, Online and Multimedia Journalism - NEWS SENTRY


Sunday, 20 May 2018

Web Media, Online and Multimedia Journalism

The news media or news industry are forms of mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online Newspapers, News Website, News Blog, News Mobile app etc.). The online Newspapers, News Website, News Blog, News Mobile app etc. are called Web Media or Multimedia or news portal. Recently the Web Media or News Portal is increasingly growing popularity. A News Portal or web media is online version of a media (Publication) house, either as a stand-alone publication or as the online version of a printed periodical. Going online news portal or web media created more opportunities for newspapers, such as competing with broadcast journalism in presenting breaking news in a more timely manner.
The credibility and strong brand recognition of well established newspapers, and the close relationships they have with advertisers, are also seen by many in the newspaper industry as strengthening their chances of survival. reporters are being taught to shoot video and to write in the succinct manner necessary for internet news pages. Some web media have attempted to integrate the internet into every aspect of their operations, e.g., the writing of stories for both print and online, and classified advertisements appearing in both media, while other newspaper websites may be quite different from the corresponding printed newspaper. That is the high-quality level expected of the web media or news portal or multimedia of today and of the near future.

Online Journalism 
Online journalism is reporting and other journalism produced or distributed via the Internet. The Internet has allowed the formal and informal publication of news stories through mainstream media outlets as well as websites, blogs and other self-published news stories. Many news organizations based in other media also distribute news online..
The Internet challenges traditional news organizations in several ways. They may be losing classified ads to Web sites, which are often targeted by interest instead of geography. The advertising on news web sites is sometimes insufficient to support the investment. Even before the Internet, technology and perhaps other factors were dividing people's attention, leading to more but narrower media outlets.

Multimedia Journalism 
Multimedia journalism is the practice of contemporary journalism that distributes news content either using two or more media formats via the Internet, or disseminating news report via multiple media platforms. It is inseparably related to the media convergence of communication technologies, business integration of news industries and editorial strategies of newsroom management. This area of journalism should be distinguished from digital journalism (or online journalism), which produces news content based on the Internet to generate popular participation. Contemporary multimedia journalism practice implies its profound impacts in various aspects, including content recognition, journalism ideology, labour requirements, and audience-journalists relationship. 
The term multimedia journalism is used to describe the emergence of the new genre of journalistic practice. Contemporary journalism studies define multimedia journalism in two ways, both emphasizing on the rapid development of technology which facilitates newsroom adapt to contemporary convergent news ecology. In the first definition, scholars believe that the World Wide Web is regarded as the fundamental vehicle used by news agencies, conveying information that comes in contact with the audience. Mark Deuze argues that multimedia journalism refers to news stories published on news websites enhanced by various media elements, including text, images, audio, video and other formats. Even though studies in this aspect illustrate the news landscape of online journalism since multimedia journalism exists on the web, these two forms of journalism should not be confused. According to Steen Steensen, online news stories are not universally driven by multi-modality, since they sometimes are only presented in text with images. Whereas multimedia journalism contains more than two media elements, including but not limited to written words and photographs. 
The first genre of multimedia journalism contains two basic storytelling formats: Christmas Tree and Embedded Multimedia Stories. The former refers to the multimedia elements are positioned "to the side of the main text story like ornaments hung on a tree". For example, videos, charts and images are stacked on the right side of the web page as the secondary role in the storytelling. The latter, conversely, privilege the role of multimedia elements in news reporting. Instead of being placed aside of the main news body, multimedia technologies are embedded into the coverage as an inseparable part of the reporting. 
Secondly, as the result of media convergence, multimedia journalism is defined as the production and distribution of news coverage via a variety of communication platforms, such as newspaper, television, radio, websites, social media, and so on. In this case, multimedia journalists produce different format of news content with regards to various communication forums, leading from a mono media to a multimedia news culture.

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