Amitabh Bachchan as brand ambassador of Mankind - NEWS SENTRY


Thursday, 2 November 2017

Amitabh Bachchan as brand ambassador of Mankind

Guwahati : Mankind Pharma, a quality driven Indian pharmaceutical company announces Amitabh Bachchan as its brand ambassador with the launch of its latest commercial featuring the legendarySuperstar. Mr. Amitabh Bachchan, who has been a household name for generations and this strategic alliance resonate with Mankind’s philosophy of ‘Serving life’. Through this partnership Mankind Pharmawillemphasise the importance of good health and affordable treatment for all. 
 This is the first time Mankind has appointed a new brand ambassador and this association will be showed by a new TVC. The new corporate advertisement will be released on 1st Novemberpacking Mankind’s commitment towards healthier and happier world.The association with Big B comes at a point when the brand is growing rapidly across India and abroad. 
Speaking on the partnership, Mr. Rajeev Juneja, CEO, Mankind Pharmasaid“We are honoured to announce Amitabh Bachchan as our 1stbrand ambassador for Mankind Pharma. Mr. Bachchan holds poise in society and is arenowned personalitywho exudes reliability and dependence. We believe this association will further add confidence to the brand and strengthen the Mankind brand image among consumers. We welcome Mr. Bachchanto the Mankind family. ” 
Commenting on same, millennium star Amitabh Bachchan said, “It has been an absolute pleasure to be a part of the Mankind family and I am delighted to be associated with the brand known in the country for its work of serving life.” 

About Mankind Pharma  :
Mankind Pharma, the 4th leading Pharmaceutical Company of India, incepted in 1995, today with an employee base of more than 14000 & is racing towards turnover of $1 Billion. Mankind is a fully integrated pharmaceutical company, with a comprehensive network of over 50 C&F agents &10,000+stockists. With a pan India presence and offerings spanning in Antibiotics, Antifungals, Gastrointestinal, NSAIDs, Anthelmintics, Cardiovascular, Dermal and Erectile Dysfunction categories. The strong portfolio of products ranging from Pharma to popular OTC & FMCG brands – Manforce Condoms, Unwanted72, Prega News, Adiction, Gas-O-Fast, and Kaloree-1 provides the strategic benefits of integration that allows Mankind Pharma to perform best in an increasingly competitive market. Mankind further expanding the horizon of “Serving Life” in Sri Lanka, Vietnam, Philippines, Myanmar, Cambodia, African & CIS countries.

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